By Sarah Vizard

In Europe, Coca-Cola’s revenues were down 7% to $1.3bn while operating loss widened by 4% to $722m in the three months to the end of September. That result was mirrored in its global business, where sales and profits also dropped.

Speaking on a conference call following the results announcement, CEO Muhtar Kent admitted that Coca-Cola is experiencing a “lag” between its investment in marketing and results. The aim over the past 12 months has been to get the business to mid single digit growth but he said over the past three quarters Coca-Cola’s results have been “at the bottom end of Read full story ›

Source: Marketing Week