Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Coca-Cola slams ‘disappointing’ World Cup bidding report

on Nov 24, 2014 | 0 comments

By Seb Joseph

Coke’s frustrations are in response to the row that has erupted over an investigation into the bidding process for the 2018 and 2022 World Cups.

A summary of the report earlier this month cleared successful bidders Russia and Qatar over any wrongdoing, while criticising aspects of England’s 2018 bid. However, the report’s author Michael Garcia claimed the conclusions were misrepresented, sparking calls for the full report to be released.

FIFA says legal restrictions mean it can’t release full details of the report. The impasse has likely heaped pressure on the organisation from its sponsors, reigniting the concerns that first pushed them to Read full story ›

Source: Marketing Week