Coca-Cola takes inspiration from craft beer and pairs its drinks with food
Coca-Cola’s UEFA Euros 2016 sponsorship will see it experiment with a new marketing tact; suggesting recipes and meals that people could enjoy with a Coke.
Speaking at a British Retail Consortium event today (11 May), Leendert den Hollander, vice president and general manager, of Coca-Cola Enterprises explained that the brand landed on the idea after realising that 58 per cent of Brits will use the internet to search for recipe ideas.
While Coke has a dedicated page on its website looking at food trends and recipes from around the world, it’s never made a concerted effort to establish the link Read full story ›
Source: The Drum
