By Natalie Mortimer

Coca-Cola is running an outdoor digital push for its #ChooseHappiness campaign utilising Twitter to display mentions of the hashtag.

Dubbed the happiness meter, the campaign runs across 300 digital sites in London including at tube and railway stations as well as roadside locations for the rest of the year. The outdoor activty will also locals and tourists updated on the promotions on offer by listing them alongside the happiness barometer.

The digital campaign is backed by a series of activations from product sampling through to large scale experiences.

Coke has also struck a deal with CapitalFM to promote #ChooseHappiness across the capital Read full story ›

Source: The Drum