Coca-Cola to inject 'Life' into new low calorie brand with multi-million pound UK marketing push
Coca-Cola, the world’s leading drinks manufacturer, has announced a multi-million pound marketing drive to acquaint UK consumers with its new low calorie drink Coca-Cola Life, throughout September and October.
The soft-drinks producer has enlisted multiple agencies to work on the drive which includes OOH, print, digital and experiential initiatives.
Coca-Cola hired Bulletproof to develop the above the line creative works and M&C Saatchi to handle PR and social business. Meanwhile, Zone was charged with overseeing digital marketing and Mediacom was the media planner and buyer.
Coca-Cola Life, which hit stores last month, is primarily aimed at adults keen on finding an Read full story ›
Source: The Drum
