Coca Cola VP of global connections Ivan Pollard on how iBeacons could help it ‘open up a new paradigm’
iBeacon technology could play a fundamental part in Coca Cola’s future, unlocking “huge” data insight and the ability to become a global network of information across health, education and nutrition, according to its VP of global connections Ivan Pollard.
Speaking to The Drum at Cannes Lions festival Pollard said the drinks giant is actively looking at multiple emerging technology opportunities from the internet of things, to wearable tech and iBeacons.
“The aim is by the end of 2020 for there to be 20m pieces of equipment around the world that have an electric socket in them, and imagine what would happen Read full story ›
Source: The Drum
