By Leonie Roderick

When Coca-Cola Life launched in August last year, it was meant to offer a lower calorie variant for more health conscious consumers. It has a third fewer calories and sugar than Coca-Cola and is sweetened using a blend of sugar and naturally sourced sweetener stevia.

At the time of the launch, Coca-Cola Europe’s president James Quincey said: “[Coca-Cola Life] complements our existing brands and is well positioned to meet changing lifestyle trends, providing people with a great tasting, lower calorie cola sweetened from natural sources.”

However it faced criticism from some quarters over its positioning as a ‘healthy’ product.

Sales figures Read full story ›

Source: Marketing Week