By Jennifer Faull

Global brands including Coca-Cola, Volkswagen, and P&G are to begin weaving emotion tracking technology into their measurement strategies following a landmark deal made by MediaCom and Realeyes.

Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.

MediaCom struck the deal – the first of its kind for a media agency – with a view to gauging the reaction to every piece of video content it conceives before it’s briefed out Read full story ›

Source: The Drum