By Seb Joseph

Halfway through its transitional year and the company is pleased with improving sales but knows there is still much work to do. Charging more for smaller packages in its developed markets has helped stabilise revenues as the company waits for marketing and cost cuts to bear fruit.

Greenshoots of recovery were evident in its second quarter when despite a sales decline Coke’s performance beat analysts’ expectations. Sales slipped 3.3 per cent year-on-year to $12.2bn in the three weeks to July, compared to the average estimate of $12.1bn. The period was always going to struggle to match last year for Coke, which Read full story ›

Source: The Drum