By Jennifer Faull

Coca-Cola’s top UK marketer of six-months joined an organisation on the precipice of a marketing overhaul that saw the global chief marketing officer (CMO) job axed and folded into a commercial role. But Aedamar Howlett said the shake-up has not only led to greater autonomy but is also pushing her to get closer with the likes Amazon.

It’s been little over a week since Coca-Cola’s marketing restructure came into effect. Seeking greater innovation across its portfolio, the drinks giant ditched the CMO role and combined global marketing, customer and commercial leadership under a newly created ‘chief growth officer’ remit Read full story ›

Source: The Drum