By Taruka Srivastav

Indian ecommerce firm Snapdeal has become mistakenly embroiled in a controversy surrounding similarly named Snapchat.

Over the weekend, social media momentum had gathered after Snapchat CEO Evan Speigel allegedly said that he had no desire to expand in to countries such as India because the app was for “rich people”.

The comments offended many Indians and led many of them to uninstall Snapchat. Snapchat’s rating on the App Store dropped to a “single star” the day after #boycottsnapchat trended the whole day on Twitter.

However, what followed may be amusing to some, but not so much for Snapdeal. People confused Snapchat Read full story ›

Source: The Drum