Colman's 're-centres focus' on core mustard product in latest TV campaign
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning.
Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line ‘Easy does it’ in a tongue in cheek warning to go easy on the hot mustard.
The launch initiates the start of a new era for the brand which is re-centring the focus on its core product, to highlight the distinct kick in Colman’s mustard.
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Source: The Drum
