Comcast has bought French ad tech startup StickyAds for an undisclosed fee in a move that many see as the cable giant preparing a further charge into the programmatic TV, according to reports.

ReCode first reported the deal citing sources “familiar with the transaction”, adding that Paris-based StickyAds will be grouped as part of Comcast’s FreeWheel unit – an arm of the cable giant that lets TV-centric outfits deliver digital ads.

Neither Comcast, not StickyAds have yet to comment publicly on the initial report, but the initial report goes on to state that all of StickyAds staff will join Comcast’s FreeWheel Read full story ›

Source: The Drum