By Adam Flomenbaum

TV trend of the month: it’s becoming easier for cable subscribers to access content on multiple platforms at home and on the go.

What telecommunications companies and TV device makers hope this means: more of a reason to subscribe to cable, more data, and higher TV Everywhere app usage rates.

Last week, Apple announced at its Worldwide Developers Conference (WWDC) that users will be able to use their pay TV logins just once to login to all cooperating OTT apps on Apple TV. A day before, Comcast announced that for cable and internet subscribers at home, they will automatically be authenticated and Read full story ›

Source: The Drum