By Alison Millington

As the charity’s fundraising day approaches 30 years with its return on 13 March, having launched in 1988, it is looking to tap big brand partnerships, selfie and twitter culture, celebrity involvement and live streaming events to reach new demographics and push its UK goals to provide food for families living below the poverty line and help those affected by dementia, as well as its initiatives across Africa to protect mothers and children from disease and provide access to education.

The charity is encouraging the British public to text a “silly selfie” for a £1 donation this year, with photos to Read full story ›

Source: Marketing Week