By Sam Shaw

Charities have been warned to stop “hounding” donors by the Charity Commission chief in a public statement. Aggressive street collecting, cold-calling and intrusive junk mail are just some of the tactics facing scrutiny.

These approaches have always been unpopular, but they work. Face-to-face fundraising is, according to the Institute of Fundraising, one of the most “cost-effective” methods of fundraising and promises around £2.50 per £1 spent. So why should charities hold themselves to a higher standard than any other marketer?

Because failure to do so is short-sighted. The latest Charities Aid Foundation UK Giving report showed that over a 10-year Read full story ›

Source: The Drum