Compiling your assets is key to a successful content marketing campaign
One of the biggest challenges in B2B marketing today is defining where or how a content marketing strategy fits into the overall marketing plan. One area where marketers must think differently about content marketing –even if you are still in the initial stages of it – is to build on your assets, according to Robert Rose, chief strategist at the Content Marketing Institute who spoke at the ANA/BMA 16: Masters of B2B Marketering in Chicago this month. Content is not really useful as a marketing tool, Rose notes, if you have a disconnected pile of Read full story ›
Source: The Drum
