Confidence increases in native, but creative still a problem
Firm direction from the IAB means almost two-thirds (63 per cent) of media planners are now confident that native ad formats are a safe media channel to invest in, but contrasts in the business models of creative and media agencies make execution difficult, according to a report.
The findings were revealed today (15 July) in the second annual report from FaR Partners, commissioned by AdYouLike, which revealed the vast majority of “agencies are now confident that the native market is well regulated”, compared to just 33 per cent 12 months ago.
Controversies such as the ASA forcing Mondelez’s Read full story ›
Source: The Drum
