Confused.com calls for ‘wildcard’ agency to pitch against BBH and W&K for creative business
Confused.com has shortlisted BBH and Wiiden & Kennedy to pitch for its creative business, but is now inviting a “wildcard” agency throw their hat in the ring after failing to be inspired by the several other agencies approached in the first round.
Chief marketing officer Paul Troy kicked off the review earlier this month after arriving at the business last November, saying he was looking for a creative partner to support his ambitious plan to “re-energise” the brand and drive share growth ahead of the category.
Updating The Drum today, Troy said: “I can confirm that only Wieden & Kennedy Read full story ›
Source: The Drum
