By Leonie Roderick

Troy’s new role sits across brand and digital, overseeing the strategy, advertising, PR, social, SEO, retention and performance marketing teams. For the upcoming year, he will be reviewing the brand strategy and setting out a clear and compelling position in the market.

Speaking on his appointment, Troy told Marketing Week: “I know that in this category good isn’t good enough, and creative must be great to cut-through and win market share. So it’s a real creative challenge as well as a strategic one.

“Confused.com is ripe for a resurgence. I feel its time has come to move up in the market. I’m Read full story ›

Source: Marketing Week