By Seb Joseph

Confused.com will review its advertising account, making good on its pledge to shake-up the brand following the arrival of a new chief marketing officer Paul Troy last month.

Troy will lead the review, which begins in January, and includes a £25m TV budget. Further details of the request for proposal (RFP) will be revealed next week.

He said the reason for the review was to revaluate the price comparison site’s place in a highly commoditised market. Troy has had a similar brief before, when he was at MoneySuperMarket – between 2011 and 2013 – and created the ‘You’re so money supermarket’ campaign Read full story ›

Source: The Drum