By Natalie Mortimer

Confusion in the marketing space is good, marketers need to embrace social good and creativity should never be underestimated – three key points that Interpublic Group (IPG) CEO Michael Roth stressed are important in marketing today.

Speaking at the Dmexco conference in Cologne this morning, Roth said that despite the mixed messaging around employing the use of data versus creativity to drive messaging to consumers, this turbulence in the industry is actually beneficial.

He said: “Confusion is good. Because whenever you have this type of confusion come in to the market place someone has to make sense of it, and frankly with Read full story ›

Source: The Drum