By Gillian West

The Consumer Healthcare products Association (CHPA) and the Partnership for Drug-Free Kids has joined forces with Tribal New York to create a new digital campaign and mobile app warning teenagers of the dangers of abusing over-the-counter cough medication.

The ‘DXM Labworks’ activity is aimed at ‘fence sitter’ American teens aged 14-19 who know of DXM (found in over-the-counter cough medicine) abuse or have friends who are abusers.

The mobile app enables teens to engage with the effects of DXM drug use through interactive robots, and allows them to virtually experience the side effects by creating their own robot that must perform a Read full story ›

Source: The Drum