Consumers spending more time in app for Q1 2017, says App Annie
The total amount of time spent in app globally for Q1 2017 has grown 25% since Q1 2016, according to App Annie.
This follows another App Annie report about app spending to exceed $139bn by 2021.
App Annie also reports that 80% of time spent in apps were spent outside of the country’s top app, and social networking, communication and social category apps are only second to the pre-installed utility and tools category apps in terms of app usage.
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On average, 10 apps are used a day in Asia Pacific, with only 25% to 50% Read full story ›
Source: The Drum
