By Roi Carthy

2015 was a pivotal year for ad blocking. From a hardly recognised inter-industry subject, ad blocking has rocketed into the public discourse, reaching pop cultural mega-status: it was featured in—not one—but three South Park episodes.

Over 200 million consumers to date have chosen to voice their discontent with the abusive nature of digital advertising by turning to ad blocking. As Doc Searls, author of ‘The Intention Economy: When Customers Take Charge’, pointed out, ad blocking represents, “the biggest boycott in human history”.

The less progressive voices in the ad tech industry predict that this consumer choice will lead to demise of digital Read full story ›

Source: The Drum