By Simon Penson

We live in a world of interruption. Despite all the encouraging words spoken by the world’s marketers promising to move away from the crack cocaine of push advertising, we’ve failed.

Huge improvements in targeting have certainly helped improve advertisement direction and delivery. But the reality is that focus has, for too long, remained on what adtech can deliver, rather than what the audience wants. Adblockers are a cast iron testament to this belief.

It’s a bold statement, but one that proves true as we continue looking for the next tech fix rather than making big bets on owning audiences for the longer Read full story ›

Source: The Drum