Content, social causes and being casual: Expedia, Matches Fashion and more share their tips for millennial engagment
The Drum caught up with the likes of Expedia, Planet Organic and Matches Fashion to discover their secrets to engaging with the often-analysed millennial age group.
Appropriately speaking at the Millennial 20/20 event, many brand representatives stressed the importance of content when engaging with a target group aged 18-34. “This is the generation that love sharing content; they look at their consumer peer groups to get inspiration and also social affirmation,” said Gary Morrison, senior vice president and head of retail at Expedia.
“You have to go where that group is and it is on social networks. You have to make Read full story ›
Source: The Drum
