Content vs. Creative: Is the role of content director the new creative director?
In a time before market intelligence and data analytics, marketing was exclusively an industry for those with a flair for creativity and ideas, but the evolution of content marketing has given rise to a new role – the content director.
Digital tools and data have no doubt changed marketers’ lives, but it would be foolish to underplay the role that creativity still plays in the implementation of content marketing strategies. Great creativity inspires and plays on our curiosity. This inspiration makes people want to hear more, learn more and engage more.
Creative directors historically fall into the category of these great minds; Read full story ›
Source: The Drum
