Continental Tyres partners with TalkSport for Euro 2016 sponsorship thanking designated drivers
Continental Tyres has partnered with TalkSport to kick off its Uefa Euro 2016 sponsorship which pays tribute to football’s designated drivers.
The #DesignatedDrivers campaign will launch tomorrow (20 April) and pays tribute to the unsung heroes of football who help bring fans to football stadiums every week.
The campaign will run across TV, digital, social and radio and aims to put the spotlight on the parents, friends and coach drivers who transport around 450,000 UK football fans to games each week.
Continental Tyres’ campaign is encouraging fans to thank their own designated driver with a personalised film and in doing so Read full story ›
Source: The Drum
