By Noel Young

Well-known Argentine creative Martin Mercado – the man behind the controversial commercial of an Argentine athlete training in the Falklands for the London Olympics – is partnering with McCann Worldgroup to open an international creative hub in Buenos Aires.

It will be called Mercado McCann. Mercado, and the team of four people who are coming with him, worked at Y&R Argentina until very recently, AdAge reports.

Mercado joined Y&R Argentina as creative director six years ago and left in July amid much speculation about what he would do next.

He became, Read full story ›

Source: The Drum