Convenience communication: Why Apple, Facebook and marketers are taking emoji seriously
By James Hudson
With the unveiling of iOS9 yesterday, Apple has introduced a whole new range of emoji complete with tacos, burritos, popcorn and even unicorns. This development follows the recent news that Facebook will be trialling reaction emoji, so it seems that we can safely say that emoji have taken the world by storm this year.
New ones are being developed and released as soon as the latest updates have been revealed. Furthermore, many brands are jumping on the bandwagon and creating their own to engage with consumers. Earlier this year Dominos allowed peckish people in the US to make Read full story ›
Source: The Drum




