Converse aims to turn ‘boring parts of the internet fun’ with Sneakers Would project
Shoe brand Converse is set to roll out a new online platform as part of its Sneakers Would project, that will see ‘boring parts of the Internet’, such as adverts, turned into event invitations, games, GIFs and images.
Created by Converse, in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam, the project will pop up to internet users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October via interactive platform The Ticket.
The Ticket is a Chrome and Firefox extension and will aim to encourage Converse’s fans online to answer the question, “What would sneakers do?,” and Read full story ›
Source: The Drum
