By Seb Joseph

When a business is predicated on making football videos for YouTube with no rights to football then that leads it on a certain journey.

It’s that path to monetisation Copa90 has taken its first steps toward in recent months, quickening its transformation from YouTube channel to a sports media network. From pre-ordained commissions to the live authenticity of publishing straight to its site or on Snapchat, the media brand isn’t just accepting briefs but also commissioning its own content.

That’s testament to how quickly Copa90 has grown up since its arrival in 2012, averaging nearly 3.6m views, 13.8m minutes watched every month Read full story ›

Source: The Drum