Copywriting and the quest for the killer line
If you’re familiar with the subtle vocabulary of modern professional football (sick as a psittaciforme, the referee’s a filthy onanist etc.) then you may have come across the term ‘worldy’.
An abbreviation for the phrase ‘world class’ it is used to describe only the most extraordinary and unexpected goals (see also ‘screamer’, ‘rocket’ and, in special circumstances, ‘thunder-bastard’).
And it rather neatly crosses over into other walks of life, unlike most other football sayings. Very few of us, for example, refer to our creative director as ‘the gaffer’ or instruct difficult clients that they may very well be going home Read full story ›
Source: The Drum




