Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Coral bookmakers hit with advertising ban over promoted Manchester City FC tweet

on Aug 9, 2016 | 0 comments

By Rebecca Stewart

Betting shop Coral has been hit with an advertising ban over a promoted tweet which was deemed to be “misleading” to consumers.

The Advertising Standards Authority (ASA) took issue with a paid-for post sent from Coral’s official account which read: ‘The easiest £40 you’ll make this week! Stake £5 on 5/4 Real Madrid to beat Man City and get paid out at 8/1′ in reference to Manchester City FC’s game against the Spanish side in the Champion’s League Final.

Posted in April, the tweet was accompanied by the above image which showed a woman holding a sign and a flag attached to Read full story ›

Source: The Drum