Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Corbyn's Labour manifesto: when is a leak not a leak?

on May 11, 2017 | 0 comments

By Mark Borkowski

Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing.

As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it. Media indifference isn’t just a problem for Corbyn’s Labour. In twenty-first century elections – fuelled by big data, algorithmically-matched messaging and fake news – the manifesto is an increasingly irrelevant form. In times that are less politically tribal and where information is more accessible and independently Read full story ›

Source: The Drum