Corona looks to ‘reaffirm beach ethos’ with music push
The second year of the global festival series hit the UK’s Weston-Super-Mare this weekend (11-12 July) after kicking off in Mexico in May and will travel to Italy, Spain, China and Australia throughout the summer.
The brand will also host more than 150 smaller SunSets events across over 20 markets through partnerships with bars across the UK to host exclusive music events and by having a presence at the likes of LoveBox and Boardmasters.
Steph Okell, marketing manager for Corona, told Marketing Week that the series is about pushing “the spirit of the beach”, something the brand has become well known for, Read full story ›
Source: Marketing Week
