Corona wants to become more ‘attainable’ with launch of new platform This is Living
Corona is hoping to tap in to people’s appetite for both relaxed and active moments with the launch of new global platform dubbed ‘This is Living’, which the brand hopes will make it more “attainable”.
Introduced this week, the platform will feature a mix of content including a 60-second film called The Flow, which stars Brazilian surfer Pedro Bahia. Corona has also tapped local influencers around the world for a content series called #ThisisLiving Moments that documents personal stories to be shared across social media.
Speaking to The Drum Thiago Zanettini Global VP, Corona, said the platform was borne out of the Read full story ›
Source: The Drum
