By Laurie Fullerton

Corporate culture is incredibly important in building business to business relationships, according to a report published by Fortune Knowledge group entitled ‘Beyond the Brand – Why Decision Makers Buy Into Strong Cultures.’

In June 2015, Fortune Knowledge Group, in collaboration with gyro, a global advertising agency, set out to complete a worldwide survey seeking to know if corporate culture, or how a company is perceived by its corporate partners effects it business relationships.

The report surveyed 521 respondents who were directors or chief operating or chief marketing officers from around the world. All of the companies surveyed have annual revenues of $500m Read full story ›

Source: The Drum