By Ishbel Macleod

The opportunity of sponsorship for the trams and tram stops in Edinburgh will generate up to £1.5m in advertising a year, John Donnelly, chief executive of Marketing Edinburgh, has said.

Edinburgh Evening News has suggested that as well as wrap around advertising and billboards, naming rights for individual tram cars and stations may be auctioned.

Donnelly has insisted that the problems faced by the trams so far “won’t deter sponsors or advertisers”, adding “When the system is up and running anything about previous problems will be forgotten in the eyes of an advertiser because they are thinking about the now, not the Read full story ›

Source: The Drum