Costa plots more Periscope activity as it looks to give brand ‘an edge’
Earlier this week, Costa live-streamed its first Periscope event, which challenged multiple baristas to craft flat whites with different florette designs.
The event lasted for one hour and viewers were able to suggest designs and vote for the winner in each round. The brand’s event generated 1,200 viewers and over 25,000 likes, with a quarter of total viewers watching the entire broadcast.
“It’s exciting that our audience can interact with us in real-time, which hasn’t existed in a video medium like this before,” Caroline Harris, Costa marketing director UK and Ireland told Marketing Week.
Costa is now looking at how the social medium Read full story ›
Source: Marketing Week
