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Costa, Wagamama and Post Office outline why Apple Pay is 'game changer' for UK retailers

on Jun 10, 2015 | 0 comments

By Jennifer Faull

The Post Office, Costa, and Wagamama were among the plethora of retailers announced as partners for Apple Pay’s imminent UK launch. All have decried it a “natural” step as they ramp up their mobile payment offering, despite some resistance from US retailers when it first launched in the country last year.

US retailers have reportedly been slow to embrace it due to insufficient customer demand, a lack of access to data generated by transactions and the cost of technology to facilitate the payments. Big-name brands including Walmart have boycotted Apple Pay entirely, instead uniting to create their own retailer-led Read full story ›

Source: The Drum