By Michael Feeley

Convenience retailer Costcutter Supermarkets Group has appointed integrated media agency, Boutique, to handle its media strategy and implementation.

The move comes as Costcutter embarks on a new operations and marketing model. Working on a 17-period a year system, the new media plan has been designed to complement the extensive marketing activity being undertaken internally.

Group marketing director Jenny Wilson said: “Our new vision and model marks a significant step change for us, and we were keen to work with a new agency who would provide a fresh, strategic media plan.

Simon Bollon, director of Boutique, said: “Our approach is around matching products with Read full story ›

Source: The Drum