By Natalie Mortimer

Cosmetics giant Coty has acquired digital marketing firm Beamly to bolster its in-house content and analytics capabilities as it prepares to close the $15bn acquisition of Procter & Gamble’s beauty brands.

The seller of brands including Rimmel, Sally Hansen and Davidoff said that the deal will allow Coty to step up digital engagement and accelerate the growth of its e-commerce businesses.

“The acquisition of Beamly will address the accelerating consumer shift in time spent from traditional media to real time digital and social media channels,” said Camillo Pane, executive vice president, category development. “Jason and his team have proven capabilities Read full story ›

Source: The Drum