By Meg Carter

Emotion technology – a combination of psychology and data mining used to unmask often hidden emotions as people watch ads – is entering the mainstream. But the extent to which emotion-sensing technologies such as facial coding are set to rewrite the future of marketing is not clear-cut.

Proof of the rapid ascent of this fast-emerging research discipline lies in the string of high-profile announcements made in recent months. The year began with Apple’s acquisition of artificial intelligence (AI) startup Emotient which uses AI-based technology to assess emotions by reading facial expressions – a proposition primarily marketed to help brand owners assess Read full story ›

Source: The Drum