By Gillian West

In 2015 Cannes Lions raked in $59m in annual revenue – according to an IPO filing – with award entry fees contributing a hefty chunk of change to that figure, but are those days numbered?

Having reviewed thousands of previous Cannes Lions winners and losers it’s perhaps no surprise that IBM Watson correctly managed predict some of tonight’s winners in the outdoor category, with The Drum magazine editor, Thomas O’Neill, claiming prior to the results being announced that the experiment, if successful, “could massively disrupt the awards industry.”

Looking at various UK and US entries, Watson revealed ahead of time Read full story ›

Source: The Drum