By Andrew Eborn and Richard J. Hillgrove VI

Sometimes you need to transgress to progress in terms of your personal brand. Take the case of David Beckham.

The leaked email in which Becks referred to the honours committee as “unappreciative cunts” might just turn out to be the best thing that could have happened in his long-standing stalemate with the committee.

The Russian hackers who stumbled on the email between Beckham and his agent thought it worth a cool £1m to keep quiet. When Becks didn’t budge and it was made public you might have thought it to be the final whistle for our erstwhile football Read full story ›

Source: The Drum