By Jennifer Faull

The creative account for Infiniti – the luxury division of Nissan – has gone to Crispin Porter + Bogusky following a lengthy pitch involving BBH, Goodby, Silverstein & Partners and Anomaly.

Account revenue is estimated at $30m and $450m is spent on media annually, according to a proposal request published by Ad Week.

Vincent Gillet, Infiniti vice president of global marketing, said the agency was chosen for its ability to “launch and nurture brands.”

“Their strength in leveraging multiple communications channels made them the obvious choice as our marketing partner, and we look forward to their fresh thinking as we Read full story ›

Source: The Drum