Crabbie’s pays homage to redhead Chris Evans with ‘Give it some Ginger’ TFI Friday sponsorship
Crabbie’s Alcoholic Ginger Beer will sponsor Channel 4’s relaunched TFI Friday with Chris Evans as host when it returns in October.
The seven figure sponsorship, saw Ponderosa produce the idents for Crabbie’s in just two weeks, These will run alongside the newly reformatted show with Top Gear host Evans at the helm.
The ‘Give it some Ginger’ campaign asserts the world would be a better place if it were more ginger. With a voiceover from Vic Reeves, the brand expects substantial returns from its association with the resurgent show.
Claire Kelly, marketing controller for Crabbie’s, in praise of Ponderosa, said: “’Give Read full story ›
Source: The Drum
