Crabbie's strikes seven figure sponsorship deal with Channel 4 for TFI Friday
Channel 4 has announced that Crabbie’s Alcoholic Ginger Beer will be the official sponsor for the return of its TFI Friday show hosted by Chris Evans.
The seven figure deal will run over the course of the ten episode series due to begin on 16 October.
The marketing campaign is themed around the line ‘Give it Some Ginger’- a play on the drink’s name and Evans hair colour – and will feature an eccentric central character turning inanimate objects, people and animals ginger in a series of live action 15 second spots.
Yorkshire-based creative agency Ponderosa designed the campaign for the show, which Read full story ›
Source: The Drum
